Carys Egan-Wyer
Senior lecturer
(When) Is it Worth Investing in the Personal Service Encounter?
Author
Department/s
- Centre for Retail Research at Lund University
- Marketing
Publishing year
2021-07
Language
English
Pages
21-25
Links
Document type
Conference paper: abstract
Topic
- Business Administration
Keywords
- Personal service encounter
- self service technologies
- customer journey
- service management
- shopper marketing
Conference name
6th Colloqium on European Research in Retailing
Conference date
2021-07-15 - 2021-07-17
Conference place
France
Status
Published