Patrik Stoopendahl

The Versatile Touchpoint : User-Generated Content Reshaping the Customer Journey

Patrik Stoopendahl, Valeria De Leon, Miranda Ånäs, Ulf Johansson
(2025)
Conference - other

Marketing machines at work : performing e-commerce by assembling, adjusting, and maintaining a complex market device

Christian Fuentes, Patrik Stoopendahl
(2025) Journal of Marketing Management
Journal article

Digital Traces Representing Online Consumer Practices : A Methodological Guidance for Exploratory Retailing Research

Patrik Stoopendahl
(2024)
Conference paper: abstract

E-commerce Managers at Work : Exploring the Role of a New Market Actor

Christian Fuentes, Kristina Bäckström, Gabriella Wulff, Patrik Stoopendahl
(2024)
Conference paper: abstract

Towards privacy-aware personalization practices in retail

Johan Hagberg, Alexander Flaig, Kristina Bäckström, Christian Fuentes, Patrik Stoopendahl
(2024)
Conference paper: abstract

Tracing Smartphone-Enabled Customer Journeys : A Socio-Material Approach

Patrik Stoopendahl
(2024) Skrifter från Högskolan i Borås
Dissertation