
Patrik Stoopendahl
Postdoctoral fellow

Publications
Displaying of publications. Sorted by year, then title.
E-handelschefen : En chef, maskinist och analytiker i ständig förändring
Christian Fuentes, Patrik Stoopendahl, Kristina Bäckström, Gabriella Wulff
(2026) Handelsrådets forskningsrapport
ReportIntegritetsmedveten personalisering : Utmaningar, perspektiv och arbetssätt
Johan Hagberg, Kristina Bäckström, Alexander Flaig, Christian Fuentes, Patrik Stoopendahl
(2026) Handelsrådets forskningsrapport
ReportThe Versatile Touchpoint : User-Generated Content Reshaping the Customer Journey
Patrik Stoopendahl, Valeria De Leon, Miranda Ånäs, Ulf Johansson
(2025)
Conference - otherMarketing machines at work : performing e-commerce by assembling, adjusting, and maintaining a complex market device
Christian Fuentes, Patrik Stoopendahl
(2025) Journal of Marketing Management, 41 p.1754-1778
Journal articleDigital Traces Representing Online Consumer Practices : A Methodological Guidance for Exploratory Retailing Research
Patrik Stoopendahl
(2024)
Conference paper: abstractE-commerce Managers at Work : Exploring the Role of a New Market Actor
Christian Fuentes, Kristina Bäckström, Gabriella Wulff, Patrik Stoopendahl
(2024)
Conference paper: abstractTowards privacy-aware personalization practices in retail
Johan Hagberg, Alexander Flaig, Kristina Bäckström, Christian Fuentes, Patrik Stoopendahl
(2024)
Conference paper: abstractTracing Smartphone-Enabled Customer Journeys : A Socio-Material Approach
Patrik Stoopendahl
(2024) Skrifter från Högskolan i Borås
DissertationKöprevolutionen : Hur den digitaliserade konsumenten transformerar handel, varumärken och marknadsföring
Pernilla Jonsson, Patrik Stoopendahl, Malin Sundström
(2015)
Book