First prize to International Master Class students in the McGill Retail Innovation Challenge

Published: 2023-11-15

Congratulations to the International Master Class students Yuliia Hrabenko and Julia Bosveld whose team won their case at the McGill Retail Innovation Challenge at McGill University in Canada.

Julia, Yuliia and their team. Private photo.

Yuliia Hrabenko, former graduate of the Master’s programme in Management (MiM), and Julia Bosveld, former graduate of the Master’s programme International Marketing and Brand Management, are currently studying an International Master Class semester at Concordia University's John Molson School of Business in Canada. After three weeks of tackling various rounds in the 4th edition of the Retail Innovation Challenge, their team won their case and were awarded a prize of 2500 Canadian dollars. Yuliia Hrabenko wants to highlight the training she received from participating in the Case Competition Training programme at Lund University School of Economics and Management (LUSEM). 

“Last fall I participated in the LUSEM Case Competition Training 2022 and that's where I got interested in case competitions”, Yuliia says. 

The case method is a cornerstone of the teaching and learning approaches at LUSEM and the case competition training activities for students have both general and more specialised formats and content. In the Case Competition Training programme, the students develop a comprehensive understanding of case-solving in a classroom setting. Yuliia adds: 

“The training was indeed very helpful and insightful!” 

Case teaching and learning at LUSEM

Lund University School of Economics and Management has used the case method in teaching and learning since the 1960s.

The case teaching and learning method

Case competitions

LUSEM Case Academy