Jon Bertilsson

Marketing in the Climate Crisis : Imagining Post-Growth Futures

Carys Egan-Wyer, Jon Bertilsson
(2025) Routledge Studies in Critical Marketing
Book

How Consumer Culture Grows : The Eigendynamik of Consumption

Jon Bertilsson
(2025)
Conference paper: abstract

Critically Performing Post-Growth Marketing : A guide for dystopian optimists

Carys Egan-Wyer, Jon Bertilsson
(2025) , p.1-1
Conference paper: abstract

Critically Performing Post-Growth Marketing : A dystopian-optimist’s guide to researcher activism

Carys Egan-Wyer, Jon Bertilsson
(2025) , p.1-1
Conference paper: abstract

Envisioning post-growth marketing : A dystopian-optimist’s guide

Jon Bertilsson, Carys Egan-Wyer
(2025) Marketing Theory, 25 p.639-655
Journal article

Climate crisis as a business opportunity : Using degrowth to defamiliarize place branding for sustainability

Katie Sullivan, Jon Bertilsson, Jens Rennstam
(2025) Place Branding and Public Diplomacy, 21 p.4-14
Journal article

City Branding to Solve Social Problems? : The Eigendynamik of management concepts

Jens Rennstam, Jon Bertilsson, Katie Sullivan
(2024) Organization Studies, 45 p.1645-1667
Journal article

Reimagining Consumption in the Climate Crisis

Carys Egan-Wyer, Jon Bertilsson
(2024)
Conference - other

Reimagining the Capitalocentric Present : Unpacking Fantasies of Ethical Consumption: Introducing new Consumer Ethics, and Establishing Sustainable Visions

Eric Arnould, Sofia Ulver, Jack Waverley, Carys Egan-Wyer, Jon Bertilsson
(2024) , p.1-1
Conference paper: abstract

Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice

Carys Egan-Wyer, Jon Bertilsson
(2023) , p.1-17
Conference paper

A critical typology of "good place branding" : Lessons from place-branding expertise

Jon Bertilsson, Katie Sullivan, Jens Rennstam
(2023) Place branding and marketing from a policy perspective : Building effective strategies for places , p.213-226
Book chapter

Sycomorphism in city branding : The case of Amazon HQ2

Katie Sullivan, Jens Rennstam, Jon Bertilsson
(2023) Marketing Theory, 23 p.207-223
Journal article

Movement Parties as Brand Platforms : The Case of the 5 Star Movement

Jon Bertilsson, Andrea Lucarelli, Gregorio Fuschillo
(2022) Political Branding in Turbulent Times , p.103-121
Book chapter

Brand orientation : Tensions and conflicts in public management

Jon Bertilsson, Jens Rennstam, Katie Sullivan
(2021) Managing public services : Making informed choices
Book chapter

Mimicry and artistry: Place branders' construction of "good" branding

Jon Bertilsson, Jens Rennstam, Katie Sullivan
(2020) Communication and Language at work, 7 p.73-85
Journal article

Auditioning for Amazon : The dark side of place branding and corporate domination

Katie Sullivan, Jens Rennstam, Jon Bertilsson
(2019)
Conference paper: abstract

The destructive side of branding : A heuristic model for analyzing the value of branding practice

Jon Bertilsson, Jens Rennstam
(2018) Organization, 25 p.260-281
Journal article

Brand orientation in the public sector - What does it mean in practice?

Jens Rennstam, Jon Bertilsson, Katie Sullivan
(2018)
Conference paper

Brand Movement

Jon Bertilsson, Andrea Lucarelli, Gregorio Fuschillo
(2018) , p.692-693
Conference paper: abstract

Consumer-brand Relationships

Jon Bertilsson
(2017) Brand Theories : Perspectives on Brands and Branding , p.165-184
Book chapter

The cynicism of consumer morality

Jon Bertilsson
(2015) Consumption Markets and Culture, 18 p.447-467
Journal article

Nerdery, Snobbery and Connoisseurship : Developing conceptual clarity within the area of refined consumption

Carys Egan-Wyer, Sofia Ulver, Jon Bertilsson, Marcus Klasson, Ulf Johansson
(2014)
Conference paper

Critical Netnography : Conducting critical research online

Jon Bertilsson
(2014) Critical management research: Reflections from the field , p.135-152
Book chapter

Netnografi - en metod för att studera internetbaserad kommunikation

Jon Bertilsson
(2014) Kvalitativa metoder i strategisk kommunikation , p.111-126
Book chapter

The slippery relationship between brand ethic and profit

Jon Bertilsson
(2014) Ephemera: Theory and Politics in Organization, 14 p.125-136
Journal article (comment)

Emerging Market (Sub)Systems and Consumption Field Refinement

Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
(2013) Advances in Consumer Research, 41 p.311-315
Conference paper

Governing consumers through freedom: A theoretical discussion of the co-creation construct

Cecilia Cassinger, Jon Bertilsson
(2011) European Advances in Consumer Research, 9 p.412-416
Conference paper

The Way Brands Work: Consumers' understanding of the creation and usage of brands

Jon Bertilsson
(2009) Lund Studies in Economics and Management, 114
Dissertation