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Communication – templates and tools

Guidelines and templates on how to communicate the LUSEM brand in a clear and coherent way.

A photo of a woman holding a megaphone.

You are an important mediator of the LUSEM brand. Being consistent in our use of logo, colour, image and language helps LUSEM and Lund University become more clear and credible. It also improves our chances of becoming more recognisable. 

Read more about:

LUSEM Communications team

Do you have any questions about the photo that's uploaded in the image bank or do you lack a professional photo?

Contact us!

General inquires
info [at] ehl [dot] lu [dot] se (info[at]ehl[dot]lu[dot]se)

Head of the Communication division
Anna Löthman
anna [dot] lothman [at] ehl [dot] lu [dot] se

LUSEM Communications Officers

Guide lines and graphic manual

  • In LUSEM's own communication guide written by the communications team you can for example learn about logotype, graphic profile, tone of voice, key message, channels, film and audio and how to build a stronger brand. 

LUSEM's Communications guide (PDF, embedded at

  • In the graphic manual of Lund University you can learn about profile colours, fonts, how to use our logo, image manner and much more.   

Lund University graphic manual in Swedish (PDF, 19,5 MB, new window)