What did you study at LUSEM and what do you do now?
I studied International Marketing & Brand Management at LUSEM (2018-2019) and currently work as a Senior Marketplace Manager at the European Ecommerce Team of Puma.
Lara, tell us a bit about yourself!
I´m Lara, 29 years old from Nürnberg, Germany. After my Business Bachelors degree at the University FAU Erlangen Nürnberg (incl. courses at LSE London), I collected practical experience via Internships in Mumbia, India & Hamburg, Germany. I moved to Malmö in 2018 to start my Masters degree in Lund and specialize the knowledge gained in my Bachelors via the unique Master programme - it was an amazing time in Lund, both personally & professionally. Since I have a passion for brands, sports fashion and tech topics, I always planned to start a ecommerce career at a strong fashion brand after graduating.
What drew you specifically to Nürnberg and how is life there?
After finishing my studies in Sweden, I decided to start my career in the south of Germany, close to my home town Nürnberg.
There is a broad variety of companies there - I personally decided to start a position in the european Ecommerce Team at PUMA again as I knew the company very well due to an internship I did before. Nürnberg is great: it is a historic, beautiful city with a lot of events going on while mountains in the south are very close.
Tell us a fun fact about yourself!
I did gymnastics when I was a teenager - and had my first international championship in Malmö in 2010. Little did I know that I would move back 8 years later!
What can fellow alumni and LUSEM students ask you about?
I´m happy to help with any questions along the interview/application processes and regarding the question of where to initially start the job search. I´m also looking forward to share my best practice interview tips as I´m hiring in my daily business.
Connect with me on LinkedIn