CANCELLED - International research seminar: Future Themes in International Retail Research
What will retail look like in the future? How will we measure a store's success? And will we still think of ourselves as consumers?
Due to the current Covid-19 (Corona virus) related travel restrictions, we regretfully have to cancel this seminar. We plan to reschedule as soon as possible.
The Centre for Retail Research at Lund University is proud to present a seminar at which three international researchers will present their own perspectives on future themes in retail research.
Researchers with a broad interest in retail and consumption are invited to attend. We look forward to lively discussions so please bring a colleague and share this event in your networks.
The seminar will be held in English.
Date: Wednesday 1 April 2020
Time: Presentations begin at 9am. Fika from 8.45.
Location: Penthouse, Mindpark, Bredgatan 11, 252 25 Helsingborg
09.00 Jens Nordfält - University of Bath School of Management
More details about Jens Nordfält's presentation will follow shortly.
10.00 Jack Coffin - School of Materials, University of Manchester
Jack Coffin is a Lecturer in Fashion Marketing at the University of Manchester. His research interests include spaces, places, and the subconscious influences that these can exert on consumer decision-making. He is also interested in underrepresented or emergent forms of consumption. In this talk, Jack will discuss how these various interests come together in the form of The Custodian Manifesto. The Custodian is a new 'post-consumer' way of thinking to suit more sustainable forms of marketing and consumption. It poses challenges for retailers but many more opportunities - in this talk Jack wishes to be focus on the latter and be optimistic about the role of retail in a more ecological era of enterprise.
11.00 Arno de Caigny - IÉSEG School of Management, Paris
In his presentation, Store Efficiency Analytics in a Multichannel Retail Chain: Data Envelopment Analysis, Arno will discuss the multi-channel approach asopted by many retailers adopted in recent years. Despite the growing importance of e-commerce on the total sales of retailers, methods to evaluate the relative efficiency of stores within a retail group do not reflect this multi-channel reality. Therefore, this study extends existing store efficiency analysis methodology by integrating e-commerce metrics as contextual variables in a robust two-stage data envelopment analysis (DEA) approach. With this method, decision makers can assess and compare store efficiency while controlling for variability in e-commerce adoption and performance across stores. To demonstrate the importance of e-commerce indicators, two model variants of a two-stage DEA model are benchmarked on real-world data from a major French retailer. The results validate the importance of e-commerce metrics pertaining to webstore performance, social media, engagement and tactics for stimulating multichannel sales.
12.00 Lunch & mingle
Please register your attendance for catering purposes.