Feb
ABC Guest Seminar at Copenhagen Business School
Prof. Daniel Hjorth and Prof. Roberto Verganti makes an external guest appareance at CBS with their seminar "Aesthetics and Business Innovation: Rethinking our Approach"
Join us for an event that rethinks business innovation by drawing from creativity, design, arts, and performance. Professors Daniel Hjorth and Roberto Verganti will introduce a new perspective on innovation focused on meaning-making, emphasizing the role of aesthetics in value creation and European business competitiveness.
Their talk will be followed by a panel discussion featuring Ana Maria Munar, Silviya Svejenova, and Christian Bason.
This event is relevant for professionals in innovation management, product development, strategic change, and corporate entrepreneurship looking to explore fresh approaches to co-creation and growth.
For more information and signup, please visit the event page at Copenhagen Business School - cbs.dk
About
The Centre for Aesthetics and Business Creativity (ABC) is a centre that loves its periphery-pulling forces. It wants to extend the research-basis for understanding and practicing organizational creativity in pursuit of values that enhance our quality of life, as citizens and consumers.
ABC aims to push the boundaries by engaging across diverse disciplines, such as art history, performance research, literary composition and cultural studies. By becoming a dynamic hub that blends ethics, aesthethics and business creativity, it will continue to inspire new ways of thinking and doing.
About the event
Location:
Copenhagen Business School, Copenhagen, Denmark
Contact:
abc [at] ehl [dot] lu [dot] se