Over the last few years, Melissa has introduced frameworks she learnt during the programme to her colleagues to lead new thinking and innovation from within. For example, on a practical level, the module on entrepreneurial marketing was most useful as she could leverage customer journey and value mapping to better understand end users. Learning about co-creation and opportunity recognition also helped her and the organisation find new partners. Strategically, when supporting her NGO with change management, she advised her colleagues in using the NABC and value proposition model. She also used the Business Model Canvas to better understand how they can enhance their offerings to customers/partners.
I can be part of filling a competence gap here as many people do not have an entrepreneurial business/innovation background.
"Even though I'm not working for a startup, my skills are useful support for NGOs that want to evolve and innovate. I can be part of filling a competence gap here as many people do not have an entrepreneurial business/innovation background. I'm grateful to LUSEM and all my teachers for the great education and equipping me with essential skills to make an impact, no matter which sector I work for,” said Melissa.