Dystopia vs utopia: how do they affect consumer behaviour?

Consumer Culture Theory is a branch of research that examines markets from a social and cultural perspective. Researchers examine both local and global consumption patterns, now and in the future, at a broad and deep level. They use sociology, political philosophy, cultural analysis and history of ideas to analyse the ideas and values that influence people's consumption behaviour. In June, researchers in the field from around the world will gather in Lund. We spoke to Sofia Ulver, project manager for the conference and associate professor at the School of Economics and Management.