Understanding societal shifts, trends and their interplay with consumption lay the foundation for possibilities to develop future innovations that may change consumption in radical ways, provide large profits for the business, and ideally improve the world in terms of sustainability.
What does the programme offer?
This programme will provide you with a deeper understanding and knowledge of consumers from a cultural perspective, focusing on future scenarios of the surrounding world, consumers, and the high-level societal changes that influence consumption on a global and local level. The programme will present you with ample opportunities to dive deeper into consumer understanding and methods for collecting information about consumer trends, simultaneously as you broaden your horizon with business and business relationship understanding.
Lund Learning Model
The School of Economics and Management adopts a student-centred approach to teaching and learning. The aim is to increase students’ capacity for advanced problem solving, resulting in better decision-making abilities. Our courses are based on state-of-the-art research in each particular field, and we encourage students to improve their skills in terms of both critical thinking and practical application.
Knowledge in these areas of specialisation is of increasing demand, and graduates can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. Graduates are also eligible for applying for postgraduate studies in business administration.